- DIFFERENCES BETWEEN HELVETICA NEUE AND NEUE HAAS UNICA PROFESSIONAL
- DIFFERENCES BETWEEN HELVETICA NEUE AND NEUE HAAS UNICA SERIES
The font was designed by Claude Garamond (or Jean Jannon), who was commissioned to make a typeface for King Francis I of France (1515-47) to be used in series of books. Garamond – “Second best font after Helvetica” Using this in a report or an application would be a good places. Like Baskerville, try to keep this font between 8 and 14 points for best results. This font was very popular in colonial America, and it was used for many historical documents including the US Declaration of Independence.Ĭaslon is a serif font (with tails), and is best used in blocks of text. This font is considered as the first original typeface from England. William Cason I designed the typeface back in the early 1700’s. Caslon- “When in doubt, use Caslon”Ĭaslon is another font with a long history.
DIFFERENCES BETWEEN HELVETICA NEUE AND NEUE HAAS UNICA PROFESSIONAL
This font looks dignified, so use this for your important professional occasions-award ceremonies, recognitions, etc. Try to keep this font between 8 and 14pts for best results. This font works best when used in long blocks of text. Generally, serif fonts are better suited for print. In the same study, Comic Sans had the most negative influence on the readers.īaskerville is a serif font, which means that there are “tails” at the edge of the letters. There was an informal study (not official, but some experiments here and there) that showed using Baskerville font increased trustworthiness of the text compared to other fonts. He was also a writing master, so he had some ornamental letters like the upper case Q. Baskerville preferred his letters simple and refined. Baskerville- “Tends to have positive influence on readers”īaskerville’s history goes all the way back to 1757 when John Baskerville designed a typeface that works well in print and easy to read. I lost count of how many figures I labeled using Helvetica, since that’s what one of the publishers used for their books. It looks great small as in figure labels, and it looks pretty good in large formats as posters. (If you need assistance setting up figures, I’m here to help). Nature, Science, and Cell request that their figure labels be in Helvetica. I haven’t seen it yet, but please comment in the section below if you have.īesides its Hollywood (Indie) status, Helvetica is a font that looks great on both print and on screen. Actually, the font received a facelift in 1983-the newer version is called, you guessed it, Neue Helvetica. The name “Helvetica” comes from “Helvetia” – Latin name for Switzerland. The font was designed to be an easy-to-read font. Helvetica was originally designed by a Swiss designer named Max Miedinger in 1957. Helvetica- “All-Around Champion with Apple Roots” When using Arial as figure legends, keep the font size small ~8 points for best results. It’s especially nice for figure labels and legends. Nature requests that the figure text be in Arial or Helvetica. Instead, the edges are at an angle.Īrial is an easy-to-read font in small and large blocks of text. When it came out, it was supposed to compete with Helvetica, which was one of the core fonts in Apple Computers in the mid 1980’s.Īrial letters have more round shapes and the edges of letters do not end in a horizontal line. Its electronic origins go back to 1982 for IBM laser-xerographic printers by designers Robin Nicholas and Patricia Saunders. Arial- “All-Around Champion with IBM Roots”Īccording to, Arial is one of the most used typefaces of the last 30 years. Make your work professional and trustworthy by using a time-tested font. These fonts are everywhere because they are champions of legibility and simplicity.
Some of the fonts I’ll share with you today are considered “boring” and “overused” by some. A good professional font should be like air–we don’t really even pay attention to it most of the time. When writing prose of informational value such as scientific research, a reader should pay attention to what the text is describing, not how the text looks.
Similarly, the best professional fonts should be one that’s easy to read with very little “bells and whistles”. If someone is confused or gets the wrong idea, the image is not very successful. Anyone who sees the billboard will understand what they are advertising in a split second.
My friend and colleague, Cassio Lynm described how a good figure should be like a billboard found in many highways around the country. Dress your research in a custom-tailored suit by just using these fonts! In this article, we’ll talk about fonts that actually add credibility and professionalism to your research. Last time we talked about fonts that suck professionalism out of your scientific research. You edited the manuscript with a fine-tooth comb…but are your figures and images wearing flip-flops? Note: This is part 2 of a 2-part blog series about choices in fonts. Choosing the right fonts can affect how your scientific research is received.
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